Workshop in a Box

Wouldn't it be awesome to spend thousands of dollars on a bespoke brand strategy?

Alas, sometimes you just don’t have that kind of money to spend. And so you turn to the tried-and-true method that has served nonprofits for years: DIY.

But doing it yourself without a clear destination can leave you feeling like a ship lost at sea — scrambling to do this, that, and the other while juggling requests and a social media feed.

If you’re ready to set sail with a strategy the whole organization can use, Workshop in a Box is here to help.


Workshop in a Box is DIY+

Where most guides to communications planning give you the information then bid you a hearty “good luck,” Workshop in a Box is with you every step of the way.

This 70-page interactive PDF workbook uses activities, questions, prompts, and checklists to help you finish a communications plan that works.

Workshop in a Box takes you through:

  • Mission statement
  • Vision statement
  • Audience groups
  • Priorities
  • Values
  • Positioning
  • Personality
  • Demonstrating your impact
  • Organizational tagline
  • Boilerplate text
  • Launching your revised brand
  • Editorial calendars

You’ll also get a 14-page Quick Reference Guide, which you can use to share your finalized wording with the rest of your colleagues.


Did I mention the activities?

How about Mission Statement MadLibs®? Or giving your nonprofit superpowers?

Workshop in a Box keeps it light with games and activities for you and your colleagues. It’s meeting facilitation and strategic planning rolled into one.


Workshop in a Box is about the substance behind the style.

You won’t find anything about logo design or color palettes here.

Instead, this workbook helps you clearly and compellingly describe your organization’s impact.

It seems so basic, yet many nonprofits struggle to identify themselves and their work, leaving confusion in the minds of potential supporters.

No more.

Workshop in a Box will help you and your team take decisive action and make a clear plan. Through these exercises, you’ll define who you are and where you’re going — and how your audiences can help.


Buy this
  • $27.00